We use the terminology “Channels” rather than “types” as each channel that may be used to reach potential customers may be complex depending on the level of integration and tactics you apply across your digital marketing strategy and campaigns.
Definition of Digital Marketing
The use of the Internet and other digital media and technology to support ‘modern marketing’ has given rise to a bewildering range of labels created by both academics and professionals. It has been called Digital Marketing, Internet marketing, e-marketing and web marketing.
5Ds of Digital Marketing
- Digital devices
Audiences experience brands as they interact with business websites and mobile apps typically through a combination of connected devices including smartphones, tablets, desktop computers, TVs and gaming devices.
- Digital platforms
Most interactions on these devices are through a browser or apps from the major platforms or services, that’s Facebook (and Instagram), Google (and YouTube), Twitter and LinkedIn.
- Digital media
Different paid, owned and earned communications channels for reaching and engaging audiences including advertising, email and messaging, search engines and social networks.
- Digital data
The insight businesses collect about their audience profiles and their interactions with businesses, which now needs to be protected by law in most countries.
- Digital technology
The marketing technology that businesses use to create interactive experiences from websites and mobile apps to in-store kiosks and email campaigns.
Digital marketing is a fast-paced and ever-changing industry with an ongoing demand for skilled professionals.
What other ways can you think of to get more out of a digital marketing?